trydaTM Directory Assistant

TelePages' Privacy Policy

TelePages, Inc. (“TelePages”) values the privacy of our Users and others who use trydaTM, www.tryda.com and TelePages’ products (the “TelePages Service”) (collectively or individually “User” or “Users”). This statement governs information you provide to us or that we learn from your use of the TelePages Service and tells you how we may collect, use, and in some instances share this information.

The Information TelePages Collects

User Provided Information:

You provide to TelePages what is generally called “personally identifiable” information when you register (such as name, email address and phone number of device being used). You provide search query terms to the TelePages Service when you perform a search. You may provide your location, if you use this feature, which will become part of your User profile.

Information From Your Wireless Provider:

When you search by location and have enabled your search to be location sensitive, you may be authorizing your wireless provider to send relevant information to TelePages, including your location.

“Cookies” Information:

When you use the TelePages Service, we may send one or more cookies (a small text file containing a string of alphanumeric characters) to your computer. TelePages uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the TelePages Service. By using these cookies, we can “remember” what you have done on the TelePages Service before and personalize our site for you. These persistent types of cookies can be removed, but each web browser is a little different, so please look through your browser “Help” file to learn the correct way to modify your cookies set-up. Please note that disabling cookies may prevent you from accessing some of the functionality and site offerings available via the TelePages Service.

“Automatically Collected” Information:

When you use the TelePages Service, we may record certain information from your web browser by using different types of technology. This “automatically collected” information may include your Internet Protocol address (“IP Address”), web browser type, mobile device used, mobile device phone number and/or other unique identifier to validate your device, screen resolution, the pages you view on our site, the parameters for the search, and the dates and times that you visit.

The Way TelePages Uses Information

TelePages uses the information that we collect to provide to you all of the features and services found on the TelePages Service. TelePages uses all of the information that we collect from our Users to understand the usage trends and preferences, to improve the way the TelePages Service works and looks, to improve our marketing and promotional efforts, and to create new features and functionality.

If you enter a search query through the TelePages Service, we will receive the query text and process it to return a results page to you. TelePages uses your regional location, if you provide it to us, to provide you with more customized search and advertisements. TelePages collects aggregate queries for internal reporting and targeted advertising. All information about a User’s search activity is evaluated only on anonymous (and generally only on an aggregated) basis, except in response to a customer service inquiry as required by law. We reserve the right to delete or retain your search query history to provide you targeted search results.

TelePages uses automatically collected information and cookies information to: (a) remember your information so that you will not have to re-enter it during your visit or the next time you visit the TelePages Service; (b) provide custom, personalized advertisements, valuable coupons, search, content, and information; (c) monitor the effectiveness of our marketing campaigns; and (d) monitor aggregate usage metrics such as total number of visitors and pages viewed.

We will use your email address, without further consent, for non-marketing or administrative purposes such as notifying you of major updates to our Service. TelePages will not use your email address or other personally identifiable information to send promotional or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in.

When TelePages Discloses Information

TelePages may disclose both personally identifiable and automatically collected information to affiliated companies or other businesses or persons to process such information on our behalf, to provide website maintenance and security, to offer certain features on the TelePages Service, to assist us in improving the way the TelePages Service works and looks, and to create new features. We require that these parties agree to process such information in compliance with our Privacy Policy, we use reasonable efforts to limit their use of such information, and we require these parties to use any other appropriate confidentiality and security measures.

We share automatically collected and other aggregate non-personally-identifiable information with interested third parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the TelePages Service and for third parties to provide targeted advertisements on the TelePages Service.

Except as otherwise noted in this Privacy Policy, TelePages does not share personal information about TelePages Service users with third parties unless doing so is appropriate to carry out a User’s request or it reasonably believes that doing so is legally required or is in TelePages’s interest to protect its property or other legal rights or the rights or property of others.

We do not share User information with other third-party organizations for their marketing or promotional use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in.

Member Profile and Password

You have access to your personal information and you may update, correct, or delete your member information and email subscription preferences at any time by going to the Edit Registration section of the TelePages Service (located in the Options menu on the Palm version of trydaTM or the my trydaTM page on our Web site, which requires that you log in.

To protect your privacy and security, we take reasonable steps to verify your identity before granting User’s member profile access. You are responsible for maintaining the secrecy of your unique password and account information at all times.

Children

Consistent with the federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of thirteen (13) without requiring parental consent. Any person who provides their personal information to TelePages through the TelePages Service represents that they are 13 years of age or older.

Third-party Advertisers, Links to Other Sites

TelePages may allow other companies, called third-party ad servers or ad networks, to serve advertisements within the TelePages Service. These third-party ad servers or ad networks use technology to send, directly to your browser or to the trydaTM application, the advertisements and links that appear on the TelePages Service. They automatically receive your IP Address when this happens. They may also use other technologies (such as cookies or JavaScript) to measure the effectiveness of their advertisements and to personalize their advertising content.

TelePages does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in.

TelePages Privacy Policy does not apply to third party sites. You should consult the respective privacy policies of these third-party ad servers or ad networks.

Our Commitment to Data Security

No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems. We use unique identifiers and firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software.

If TelePages learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. By using the TelePages Service or providing personal information to us you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the TelePages Service. TelePages may post a notice on the TelePages Service if a security breach occurs. If this happens, you will need a web browser enabling you to view TelePages’ Service. TelePages may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us via email at .

Special Note to International Users

The TelePages Service is hosted in the United States. If you are a User accessing the TelePages Service from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please note that you are transferring your personal data to the United States which does not have the same data protection laws as the EU and other regions, and by providing your personal data you consent to the use of your personal data for the uses identified above in accordance with the Privacy Policy and the transfer of your personal data to the United States as indicated above.

In the Event of Merger or Sale

If TelePages should ever file for bankruptcy or have its assets sold to or merge with another entity, information TelePages receives from you through the TelePages Service is a TelePages asset and may be transferred.

Changes and Updates to this Privacy Policy

We may occasionally update this Privacy Policy. When we do, we will also revise the “effective date” on the Privacy Policy. For changes to this Privacy Policy that may be materially less restrictive on our use or disclosure of personal information that you have provided to us we will attempt to obtain your consent before implementing the change. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the personal information we collect. Your continued use of the TelePages Service constitutes your agreement to this Privacy Policy and any updates.

Contacting TelePages

If you have any questions, comments, or concerns about this Privacy Policy, please email us at .

Effective Date: December 17, 2007